Pitch deck. Pitch book.
영어공부 2021. 9. 2. 01:13요약 발표, 요점 프레젠테이션 등의 표현을 일부 분야 사람들이 'pitch deck'이라 표현하기도 함.
('Oxford English Dictionary'에는 등재되어 있지 않은 표현임.)
함바집처럼 건설 현장에서 통용되던 용어가 사회 일반에서 널리 사용하게 된 것과 크게 다르지 않다.
A pitch deck is a brief presentation, often created using PowerPoint, Keynote or Prezi, used to provide your audience with a quick overview of your business plan. You will usually use your pitch deck during face-to-face or online meetings with potential investors, customers, partners, and co-founders.
https://pitchdeck.improvepresentation.com/what-is-a-pitch-deck
"Deck" is a commonly used anachronism to describe slide presentations in general, used especially commonly among consultants. So a "pitch deck" is synonymous with a "pitch presentation." The origin probably has to do with the thick stack of papers (or translucent slides) that would be the ultimate end product back before the days of PowerPoint.
My 2 cents is that the word stuck around for 2 reasons:
1) It's a great little word. Monsyllabic with a harsh consonant end to it. Much more satisfying than "presentation" or "PowerPoint."
2) It makes you sound more experienced. In the consulting industry, folks are hired straight out of college and are thrown directly into providing recommendations to CEOs. They're managed by partners, who learned the term back when presentations were truly "decks." The younger consultants pick up the terminology in an effort to emulate the partners and seem more like grizzled consultants who are in the know.
A pitch book (or pitch deck), also called a Confidential Information Memorandum, is a marketing presentation (information layout) used by investment banks, entrepreneurs, corporate finance firms, business brokers and other M&A intermediaries advising on the sale or disposal of the shares or assets of a business. It consists of a careful arrangement and analysis of the investment considerations of the client business and is presented to investors and potential investors with the intent of providing them the information necessary for them to make a decision to buy or invest in the client business.
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